Underground was founded on a sense of mission.
In 1996, we developed an ad for a coalition that was attempting to save the largest privately owned old-growth redwood forest on the planet. It felt good to align personal ethics with creative output, and to play a role in raising awareness for an exceptional cause. After that, we never looked back, focusing on creating resonant, effective campaigns for a roster of clients from the foundation and nonprofit world.
Today, the satisfaction we take in mission-based work remains the same, and the opportunities to impact causes and communities have only expanded across a growing spectrum of nonprofits, social enterprise companies and public agencies committed to positive change. We’re proud to look down our client list and see it includes nearly 100 changemakers making an impact on education, the environment, human rights, the arts, healthcare, and more.
If you are a force for good — a foundation, nonprofit, company or public agency that is engaged in positive change — we want to help.
It’s what we do.
Client-Partners
(you’re in good company)
Leadership Team
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Charlie Cardillo
President & Exec. Creative Director
Charlie Cardillo, founder of Underground, serves executive creative director, strategist, and lead writer, bringing over 25 years of experience in crafting compelling concepts and brand strategies for a wildly diverse array of nonprofits, foundations, and government agencies. His work has significantly elevated the visibility and trust of dozens of organizations, helping to place critical issues on the political and social agenda. While Charlie's creative contributions have garnered dozens of industry awards, his greatest satisfaction comes from storytelling that makes someone smile, or perhaps scream in outrage. Charlie also has a passion for fly fishing and birding. He also serves on the board of the BIll Cook Foundation, which help provide educational opportunities to some of the world’s poorest children. He holds a B.A. in English/Creative Writing from the State University of New York at Geneseo.
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Rochele Tanabe
Creative & Design Director
Rochele combines neary 20 years of know-how with a beautifully sensitive eye, and experience in branding, art direction, and design development for the print and digital world. Her portfolio spans both civic and consumer projects, where she’s produced capital campaigns, editorial collateral, environmental design, and animation. Rochele is quick to understand creative strategy. One of her greatest strengths is her ability to push designs in unexpected directions, which enables our clients to capture more attention than they thought possible. In a phrase, Rochele makes beautiful things that move people to action. Rochele holds a degree in Graphic Design, High Distinction from the California College of the Arts, San Francisco, California and a B.A. in Economics in International Economics from the University of Washington.
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Savannah Kacher
Senior Account Supervisor
Savannah Kacher is a senior account manager at Underground who brings deep experience as a project manager and relationship builder. As a mission driven strategist, Savannah pours her passion for social good into delivering exceptional quality for all Underground’s strategic communications work. With over ten years of experience in account management and nonprofit fundraising, she has a proven track record of building consensus among key stakeholders while keeping teams on tasks and projects on time.
From raising millions to support childcare for single mothers, to guiding strategy to decarbonize the fashion industry, Savannah's expertise spans project management, relationship building, communication strategy, creative storytelling, and group facilitation. Savannah also has exemplary interpersonal skills—a boon when it comes to leading teams, clients and partners through complicated campaigns with tight deadlines. She holds a MBA with a focus on people-centered leadership from the Peter Drucker School of Management at Claremont Graduate University, and a BA in Cultural Anthropology and Journalism from Wheaton College in Massachusetts.